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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan JISOS: Jurnal ilmu sosial Innovative: Journal Of Social Science Research Research Horizon
Yelnim Yelnim
Sekolah Tinggi Ilmu Ekonomi Sakti Alam Kerinci
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JISOS: Jurnal ilmu sosial

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PENGARUH HARGA DAN KUALITAS PRODUK PENGARUH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI KOPI NUR Zefri Efdison; Anggil Nopra Lova; Yelnim Yelnim; Dorris Yadewani; Erni Febrina Harahap
JISOS: JURNAL ILMU SOSIAL Vol. 1 No. 12: Januari 2023
Publisher : Bajang Institute

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Abstract

This study aims to determine the effect of price and product quality on consumer purchase decision of Nur Cofee. The sample from this study was 100 respondents. Data were collected with questionnaires that had been tested for validity and reliability. The data analysis techniques used are analysis, descriptive, multiple regression, coefficient of determination and hypothesis testing using the t test and the f test. The results showed that there was a significant influence between price on consumer purchase decision of citra alam inn. There is a significant influence between the product quality on consumer purchase decision of Nur Cofee. There is a significant influence between facilities, quality of service and experience on consumer purchase decision of citra alam lodging 2 simultaneously or together.
Co-Authors Al Padli Anggil Lova Anggil Nopra Lova Dede Pramurza Dorris Yadewani Dorris Yadewani Erni Febrina Harahap Medi.yaya2017@gmail.com Putra Sudirman Sudirman Sukarta Kartawijaya Zefri Efdison